After teasing high fashion fans since May, Olivier Rousteing’s labor-of-love Balmain for H&M collection has finally landed in stores—and on the same day, is effectively out of stores. That’s right, mere hours (and in some cases minutes) after hitting the shelves at H&M’s retailer’s across the globe and being made available for purchase online, the entire men’s and women’s line is gone, save one single item (a basic ribbed white bandeau top, yours for $25 if you act fast).
But whew—in the short time span the collection was available, there was a novel’s worth of drama.
Early adopters of this designer capsule collection were certainly peeved this morning, as a massive influx of enthusiastic online shoppers caused H&M’s website to crashed almost instantly after the collection first went up for sale at 8 a.m. EST due to massive traffic volumes.
And while many a Balmain fanatic was freaking out over their laptops, even more shoppers were going ballistic in stores. There were literal stampedes, people. Shoppers reportedly camped outside certain H&M locations for days before the collection dropped, many of whom were turned away once the stores had been striped clean of any and all Balmain-fingerprinted items.
For those who were lucky enough to score items from the collection (and those who tried to get the clothes to no avail, there were some strong feelings. So of course, the next step was for everyone to vent their frustration vehement anger on Twitter.